British singer-songwriter-actress Rita Ora has been cast by DKNY as the brand’s new face.

Ora will promote a new women’s fragrance by DKNY. Women’s Wear Daily reports that the name of the scent hasn’t been released yet, and it will most likely launch Fall 2014.

The actress has had lots of experience in the beauty and fashion worlds lately.

Ora partnered with Rimmell London on her own makeup collection, she’s the face of Madonna’s Material Girl clothing line – and, there have been rumors of a possible future partnership with adidas, on her own fragrance.

Ora has also been cast as Mia Grey, star Christian Grey’s sister, in the much-hyped film Fifty Shades of Grey.